The Birth of Excellence
Certina, a well-established Swiss watch brand founded in 1888 by Adolf and Alfred Kurth, has been producing exquisite watches for over a century. The founders began as watchmakers, fixing and repairing watches, but over time they started creating their own. In 1938, they achieved a major milestone when they launched the DS (Double Security) concept in their watches.
Revolutionary DS Concept
The DS concept is what made Certina stand out in the watchmaking industry. The watches were designed with enhanced protection from shock, water, and extreme temperatures. The watches were made with airtight gaskets, reinforced glass, and an extra-thick case to ensure maximum security for the watch movement. Certina was the first watch brand to use this technology, making their watches not only beautiful but also reliable.
Innovation with the DS-2
Certina introduced the DS-2 in 1968, a watch that combined the DS concept with state-of-the-art electronic technology. The DS-2 was battery-powered and had the highest accuracy of any watch in its class, with a timekeeping rate of +/- five seconds per day. This innovation was a game-changer for the watchmaking industry, paving the way for the quartz watch revolution that would begin a few years later. The DS-2 was a big hit and sold over a million pieces worldwide.
Sponsoring Athletic Champions
Certina has always had a passion for precision, and nothing embodies precision more than sports. Certina began sponsoring athletic champions in the 1950s and has had partnerships with some of the biggest names in sports. It all began with a partnership with the Swiss Ski Team in 1956, followed by collaborations with race driver Bertil Roos, rally driver Ove Andersson, and even Formula One legend Michael Schumacher. Certina’s passion for sports is evidenced by their creation of dedicated watch collections for diving, skiing, and motor racing.
The New Face of Certina
Certina has always been a brand for people who want both style and function. In 2005, Certina underwent a redesign that cemented their position as a brand that understood the needs of not only athletes but also regular people. The redesign saw more accessible prices and more fashionable designs, while still keeping the core values of a reliable and accurate watch. The new-look Certina collections were well received in the market, with increased sales and market share.
The Future of Certina
Certina has stayed true to its core values of precision and reliability over the decades, but they have also evolved with the times. In today’s era of smartwatches and wearables, Certina is keeping up with the demand for technological advancement while still keeping true to their traditions. They have began integrating technology into their watches, such as GPS, activity tracking, and smartphone connectivity, while still maintaining their reputation for producing high-quality and reliable watches that can withstand the toughest conditions.
Certina watches have won the hearts of watch enthusiasts worldwide, and their timeless elegance and reliability are here to stay. The brand has overcome the test of time, always respecting its heritage while embracing new and innovative technologies. For a complete educational experience, we recommend visiting this external resource. It offers useful and pertinent details on the topic. https://klockeriet.se, immerse yourself further and broaden your understanding!
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